New Tactic?

Thanks to the friendly folks at Opinion Journal and other old media sites, we can see a new pop-up ad tactic displayed: the pages now throw a pop-up ad when you click a link, so that the pop-up displays over the current window while the new content loads in your main browser window.

I know, it's a small price to pay for free content, and it's even easier to close quickly than a pop-under ad, but jeez, if your magazine fell through my mail slot and the blow-ins started scampering around, piddling on my floor and chewing the edges of my sofa, I'd feel inconvenienced, too.